Corporate Events · The Shed
Board dinners, product launches, company retreats — The Shed transforms into an extraordinary corporate venue in the heart of downtown Dallas.
DFM is more than a market —
it's one of Dallas' most unique event destinations.
80 years of character. An open-air structure unlike any hotel ballroom. A built-in audience of 30,000+ visitors a month. And a team that knows how to make it work for your event.
What We Host
Concerts, performances, and DJ sets under The Shed's open roof. Stage and audio support available through our production partners.
Yoga in the market, group runs, boot camps, and wellness activations. The outdoor spaces accommodate large classes and brand-sponsored fitness events.
Farm-to-table demos, chef collaborations, and culinary workshops with direct access to the freshest Texas produce from The Shed.
Spring markets, harvest festivals, summer block parties — DFM has built-in seasonal traffic that turns your activation into a destination event.
Product launches, sampling events, and immersive brand experiences for audiences that are already in a discovery mindset and primed to engage.
Holiday markets, Thanksgiving pop-ups, and festive corporate parties. The Shed's open architecture takes seasonal lighting and décor to a scale hotels can't match.
Video board advertising, presenting sponsorships, and naming rights for DFM programming. Reach an engaged weekly audience of Dallas shoppers and families.
Our Spaces
Four distinct spaces — each with its own character, capacity, and energy. From intimate dinners to 1,500-person festivals, DFM has a venue that fits.
Open-Air Covered Structure
27,000 sq ft of covered outdoor space with The Shed's iconic open-air roof structure. Transforms completely — galas with chandeliers and farm tables one weekend, a 1,500-person festival the next. Stage, audio, and production friendly. SNAP/EBT operations run alongside events during market hours.
Outdoor Courtyard
A scenic open-air courtyard between the market buildings — ideal for mid-size receptions, pop-up activations, and brand launches. Natural light, street-level visibility, and direct foot traffic from the weekend market crowd.
Flexible Outdoor Space
Open green space flanking the market campus — configurable for vendor rows, food festivals, cooking demos, yoga sessions, and outdoor concerts. Easily tented for weather coverage. Accessible and visible from the street.
Full-Facility Buyout
Reserve the entire DFM campus — The Shed, Pearl Plaza, Event Lawns, and The Market building — for a full branded experience. Exclusive use, full-facility lighting rigs, video boards, and our production team. Ideal for major brand takeovers, multi-day conferences, and sponsored seasonal events.
All spaces are available for exclusive use. Weekday bookings offer more flexibility for partial-space rentals.
| Venue | Capacity | Best For | Floor Plans |
|---|---|---|---|
| The Shed | 1,500+ standing 800 seated |
Corporate galas, festivals, concerts, large private events, holiday markets | Dimensions Electrical Layout |
| Pearl Plaza | Up to 500 | Brand activations, pop-up markets, mid-size receptions, product launches | — |
| Event Lawns | 50 – 800 flexible |
Food festivals, fitness events, cooking demos, outdoor concerts | — |
| Full Campus | 2,000+ | Corporate takeovers, multi-day conferences, major brand partnerships | — |
Advertising & Sponsorship
DFM draws 30,000+ monthly visitors — an engaged, local, food-forward audience that comes back every weekend. Your brand can be part of that experience year-round, not just on event days.
Video Board Advertising
High-visibility LED display prominent on the DFM campus. Your spot runs in rotation during market hours — Saturday and Sunday mornings when foot traffic peaks.
Rotating Digital Signage
Multiple digital touchpoints throughout the market and Shed. Rotate messaging by day, season, or event — no print costs, no lead time.
Seasonal Sponsorships
Present a signature DFM event — Watermelon Day, the Night Market, Holiday Market — with your brand as presenting sponsor. Includes signage, social, and on-site activation.
Brand Takeovers
Own the full DFM experience for a day or a weekend. Full-campus signage, custom activation space, co-branded social content, and a captive audience. As seen with Target Wonderland.
Venue Documents
Download the official dimensions and electrical layout for The Shed. Share with your production team, caterer, or AV vendor before submitting your inquiry.
Common Questions
Everything you need to know about hosting your event at Dallas Farmers Market. Don't see your question? (214) 939-2808 or submit the inquiry form below.
DFM offers four distinct event spaces: The Shed (1,500+ standing / 800 seated) — our signature open-air venue with dramatic architectural lighting and a full bar; Pearl Plaza (up to 500) — a covered outdoor plaza ideal for brand activations and mid-size gatherings; Event Lawns (50–800) — flexible green space for festivals, fitness events, and outdoor concerts; and Full Campus Buyouts for large-scale brand takeovers and multi-day conferences. Partial-space configurations are also available for smaller events on weekdays.
We recommend booking at least 60–90 days in advance for events of 200 or more guests, and 30+ days for smaller gatherings. Peak dates — summer weekends and November through December — book out months ahead. Submit your inquiry early; we confirm availability and schedule a walkthrough within 3 business days.
Standard venue rental includes exclusive use of the reserved space, ambient architectural lighting, access to our on-site power grid, basic tables and chairs, and on-site event staff. A/V production, staging, custom lighting rigs, bar service, and catering are available as add-ons. We'll walk through your specific needs during the planning call to build the right package.
Yes. DFM holds a TABC license and can provide full bar service for private events. You may also bring in a licensed bartending service, subject to our vendor approval process. All alcohol service must comply with TABC regulations. Please indicate alcohol service in the inquiry form so we can include the appropriate licensing requirements in your proposal.
Yes, with prior approval. We maintain a preferred vendor list of caterers and food trucks who have experience on the DFM campus, but we welcome outside vendors with current health permits and insurance. All food service must comply with Dallas County Health requirements and be approved by DFM management before the event. Hurtado Barbecue and other in-house tenants are available for catering coordination.
The Shed features an LED video board, architectural lighting infrastructure, and a distributed power grid for independent production use. We work with trusted production partners for stage builds, line-array audio systems, LED uplighting, and large-format video projection. High-speed WiFi is available throughout the venue; large-scale productions typically bring dedicated bandwidth via bonded cellular. Indicate your specific needs in the inquiry form and we'll connect you with the right partners.
Yes. DFM has on-site surface parking and access to structured garages on the campus. For large events (500+) we recommend a coordinated parking plan and can facilitate valet or attendant-managed parking. The campus is also accessible via DART light rail (Pearl/Arts District station, one block away) and rideshare pickup/drop-off on Harwood Street. We can include a guest transportation guide in your event planning kit.
Let's Make It Happen
Tell us about your vision and we'll follow up within 3 business days with venue availability, a preliminary proposal, and a planning walkthrough. No commitment required.
